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I recently sat down with Ari Rabban, CEO of Phone.com, a company that offers cost-effective VOIP phone solutions and services to the SOHO market (small office/home office). Phone.com is a portfolio company of FF Ventures in New York City.

Ari is an experienced entrepreneur and it was great to get his take on what founders should look for in a partner and some advice he has for first-time entrepreneurs. Enjoy

00: 12      What is Phone.com

00:42      How the service works

01:39         How they got into the business

02:29         Ari talks about some of the things you need to get right as an entrepreneur

03:42         What he looks for in a partner