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While recuperating after having his jaw wired shut, Joe Fernandez had to rely on Twitter and Facebook to communicate. Unable to speak to anyone, he noticed how online communication influenced his personal network and set out to create a website that could measure word of mouth and how it scaled.

That website is what we know today as Klout, where Fernandez is CEO. In the video above, Fernandez shares his story with Venture Studio.

Stay tuned for new episodes of Venture Studio every Tuesday and Thursday on Mashable.