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Marissa Evans created her company, Go Try It On, as a means of answering that age-old question, “What should I wear?” Along the way, she recruited a technical team, launched her product at South By Southwest and was able to land $3 million in funding.

Check out Marissa’s interview to hear what she has to say about some of the challenges she’s experienced, how she relies on friends in tough times and what every entrepreneur should know about the power of asking for help. You can also watch the video on Mashable.